The Watch Fairs of Geneva

The annual spring watch fair in Basel, Switzerland, is the world's largest and best-known timepiece trade show. But it isn't the only one. Three small luxury watch shows with rising profiles in the trade are held in Geneva—the longtime home of distinguished Swiss horology and just three hours south of Basel by train—at about the same time as the Basel Fair. They are the Salon International de la Haute Horlogerie (SIHH), featuring 14 to 17 top brands; the World Presentation of Haute Horlogerie (WPHH) of independent Swiss watchmaker Franck Muller; and the watch fair of Bvlgari, the Italian jeweler and watchmaker. All three Geneva fairs did well this year, a good follow-up to an exceptional year for the Swiss watch industry, especially the luxury watch segment. Swiss watch exports in 2000 tallied a record-breaking 10.3 billion Swiss francs (US$6 billion). Of that, sales of watches pri

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