The Venerable SJTA Show Changes With the Times

Through good times and bad, one constant in the jewelry industry has been the Atlanta Jewelry Show, managed and owned by The Southern Jewelry Travelers Association (SJTA). The only show founded by traveling salespersons, this regional event has enjoyed steady growth throughout the past 50 years. During that time the show has moved, grown, and changed to keep pace with the needs of the industry. The show is held twice each year at the Cobb Galleria Centre in the Atlanta suburb of Cobb County, the show's home for the past five years. The most recent edition took place Feb. 24-26, when more than 850 exhibitors filled the convention center in the Galleria. SJTA doesn't release the number of attendees, but executive director Carol Young says the number remained steady compared with the previous year's figure. Young, who has been running the show for the past four years, says its success

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