The Sons Also Rise: Inside Gerald Peters in Staten Island, NY



JERRY AMEROSI Gerald Peters Staten Island, N.Y. 59, first generation GERALD AMEROSI Gerald Peters Staten Island, N.Y. 26, second generation PETER AMEROSI Gerald Peters Staten Island, N.Y. 25, second generation “Times have changed so much,” says Jerry Amerosi, co-owner of fine jewelry store Gerald Peters in Staten Island, N.Y. “I remember hanging chains on customers’ necks with a lit cigarette in my mouth. Can you imagine?” Modern smoking laws aside, the retailer credits his two 20-something sons, co-owners Gerald and Peter Amerosi, with helping him push the business he opened in 1982 into the next generation. “They are the new world,” says Jerry, who with his sons also owns Pandora boutiques in Staten Island and Toms River, N.J. The trio expanded their multi-brand store in Staten Island Mall to triple its original size in 2015—broadening the inventory to
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