The (Silver) Doctor Is In



For the past three years, Renaissance Silver Restoration, a division of Columbus, Ohio–based Bron-Shoe Company, has hosted silver restoration clinics for retailers around the country. The events have revived a service for fine-silver owners that was nearly lost during the economic boom years, when the rush to buy new jewelry eclipsed the appeal of vintage pieces, and have subsequently lured an older generation of customers back to the counter. Slade Lewis, president of Lewis ­Jewelers in Webster, Texas, is now in his fourth year of hosting the events in his store—and the momentum just keeps growing. “About 90 percent of the people who come in leave their silver to be restored,” he says. Bron-Shoe Company, which got its start as the original baby shoe bronzing company in 1934, is also known for its fine silver repair and restoration services. Over the years, the company would wit
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