The Second Time Around

When it comes to love and marriage, Nicole Kidman, Ellen Barkin, and Pamela Anderson aren't much different from the rest of us. Hollywood stars encounter the same relationship difficulties—divorce and remarriage—that many people endure, and they face the same dilemma: what to do with an old engagement ring and how to make sure the next one isn't a reminder of the first. For jewelers, failed unions can yield additional business through remounts of old engagement diamonds and sales of new bridal jewelry for second marriages. In a JCK poll of retail jewelers, 96 percent of respondents said divorced women bring their diamond engagement rings (DERs) to stores to be remounted or sold, and 92 percent said the engagement ring for the second marriage is more expensive than the ring for the first. Unlike first-time brides, who typically forgo fancy mountings to put their money into bigger
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out