The Results Are In: JCK’s 2012 Retailer Survey

Our annual JCK Retailer Survey gives the lowdown in five crucial categories of operations. How does your business compare?After three years of putting together the JCK Retailer Survey, we’ve learned a thing or two about how successful jewelers run their stores.By asking questions about their performance and tactics in five categories of retail operations, otherwise known as the 5 S’s—Store, Stock, Sales, Staff, and Salary—we’ve learned, for example, that custom design remains important to more than half of all retailers. But it’s slightly more important to those who reported higher sales in 2012. We’ve also discovered that diamond-buying is even more important to the higher-sales crowd than gold-buying.And the biggest finding of 2012? Successful retailers are more likely to have invested in advertising, social media, and promotions than their less-successful counterparts. T

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out