The Platinum Controversy

The inconsistencies of life are endlessly interesting. Consider Hurricane Katrina and the justified criticism of the federal government for moving too slowly and awkwardly in addressing the aftermath of the storm, especially the human suffering and tragedy that resulted. In another galaxy, far, far away, the Federal Trade Commission, in what appears to be record time, decided to issue a staff opinion on the use of the word “platinum” based on the application of one firm. Interesting, isn't it? How is it possible for the FTC to conclude, with what some might call breakneck speed, a decision on a subject that elicits such a wide range of opinion? On the one hand there is a considerable body of opinion in the industry that believes referring to platinum product as “platinum” with anything less than 950 parts per thousand of pure platinum with solder or 985 parts per thousand of pl

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