The Personal Touch

For many, having a successful retail jewelry store requires marketing surveys, inventory analysis, demographic research, and myriad other details before the first sale is made. For Maidie Franklin, all it took was an understanding of herself, a love of beauty, and the guts to take the plunge. Franklin, the owner of Maidie Franklin Jewelry in Philadelphia, sells handcrafted jewelry from local and international jewelry designers specializing in "classic, contemporary designs," a variety of estate pieces, sterling silver, gold (lots of gold), and colored gemstones. The pieces she sells and the design and concept of her store are statements of her personal tastes and her vision of beauty, which were nurtured when she was a young girl growing up in Alabama. "I buy only what I like. Isn't it arrogant?" the soft-spoken Franklin asks in a quiet Southern drawl. "Who wants to stand there and

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