The Pearls Next Door

Funky colors and shapes are giving new life to an old standby.There is always room in a retailer’s display case—and a woman’s ­jewelry box!—for the classic strand of round white pearls. But to generate sales beyond that traditional first piece, retailers need to feature designs set with distinctive pearl shapes, color varieties that match the wearer’s other accessories, and necklace lengths that allow for versatility in wearability.  Staying on trend is critical to selling more pearls or generating greater interest in the natural gemstone. The latest pearl styles focus on unique shapes with jewelry designers employing keshis, mabes, buttons, rondelles, and baroque pearls to create one-of-a-kind jewelry that appeals to the customization-crazed, ­personalization-obsessed younger demographic. For retailers looking to bring on the latest pearl designs, Kathy Grenier of Imper

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