The Pearls Next Door



Funky colors and shapes are giving new life to an old standby.There is always room in a retailer’s display case—and a woman’s ­jewelry box!—for the classic strand of round white pearls. But to generate sales beyond that traditional first piece, retailers need to feature designs set with distinctive pearl shapes, color varieties that match the wearer’s other accessories, and necklace lengths that allow for versatility in wearability.  Staying on trend is critical to selling more pearls or generating greater interest in the natural gemstone. The latest pearl styles focus on unique shapes with jewelry designers employing keshis, mabes, buttons, rondelles, and baroque pearls to create one-of-a-kind jewelry that appeals to the customization-crazed, ­personalization-obsessed younger demographic. For retailers looking to bring on the latest pearl designs, Kathy Grenier of Imper
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out