The Next-Best Question

In sales, there is always a next-best question. Follow the railroad track of next-best questions. Your ability to communicate through asking questions will have a direct relationship on your success in sales. Customers will tell you everything you need to know to make the sale, add on to the sale, and develop a relationship based on the emotional information they want to share—if you ask the right questions. The following are what I call The Seven Key Questions. I believe these are so important that they should be asked in 99.99 percent of all sales presentations with new customers. Every question has more than one reason for asking it. See how many reasons you can come up with for asking each of them. Additionally, the questions will allow you to sell based on why the customer wants to buy. They help you create a relationship and focus on the emotion behind the purchase. Who rec

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