Marriage Story: Ring-Related Stats From The Knot’s 2019 Jewelry Study



With 21,000 respondents, The Knot’s biennial Jewelry & Engagement Study offers a gold mine of intelligence on recently engaged couples ages 25 to 34. We cherry-picked the best ring-related findings so you don’t have to. If you haven’t been on the dating circuit in a while, one figure from wedding planning website The Knot’s 2019 Jewelry & Engagement Study may surprise you: At 22%, a plurality of respondents met on dating apps (up 5% from 2017)—namely, Tinder (30%), OkCupid (14%), and Bumble (13%). As if to put an exclamation point on that, the study also found that 92% of couples share the news of their engagement on social media. The upshot for jewelry retailers? Make sure you’re on the ’Gram and your clients know how to tag you. For other top-level takeaways, see our highlights. THE CENTER STONE • 66% of center stones weigh 0.5–1.5 ct. [caption id="atta
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