The Jewelry Store as Hangout

lfrederick@cahners.com To be noticed in the increasingly crowded marketplace, it’s becoming clearer all the time that every consumer business will have to be partly about entertainment. —The Entertainment Economy, a new book by Michael J. Wolf At first glance this assertion may seem far-fetched, but then think about some of the developments Wolf cites: The Mall of America in Minneapolis added an entertainment complex, a walk-through aquarium, and an amusement park to lure shoppers. Now it hosts more visitors than Disney World, Disneyland, and the Grand Canyon combined. Wal-Mart broadcast a live Garth Brooks concert in 2,400 stores the day the country singer released his album Double Live. McDonald’s forged a promotional partnership with Disney, so customers get 101 Dalmatians snow domes, Hercules figurine sets, and Mulan act
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