The Jewelry Store as Hangout To be noticed in the increasingly crowded marketplace, it’s becoming clearer all the time that every consumer business will have to be partly about entertainment. —The Entertainment Economy, a new book by Michael J. Wolf At first glance this assertion may seem far-fetched, but then think about some of the developments Wolf cites: The Mall of America in Minneapolis added an entertainment complex, a walk-through aquarium, and an amusement park to lure shoppers. Now it hosts more visitors than Disney World, Disneyland, and the Grand Canyon combined. Wal-Mart broadcast a live Garth Brooks concert in 2,400 stores the day the country singer released his album Double Live. McDonald’s forged a promotional partnership with Disney, so customers get 101 Dalmatians snow domes, Hercules figurine sets, and Mulan act

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