The Jewelry Curator

After 10 years in Thailand, where he operated businesses involved in mining and cutting colored gemstones, Joseph Schall decided to return to his hometown of St. Louis and open a jewelry store … but he didn't want a typical jewelry store. "I always wanted to open a jewelry gallery as opposed to a mom-and-pop jewelry shop," he says. "I thought it would be cool." A year after opening, Joseph's Fine Jewelers has cultivated a loyal clientele that appreciates its constant rotation of jewelry from a stable of well-known designers. Jewelry as art. Schall compares his job to that of a curator of a fine art gallery. But instead of canvas, clay, or stone, jewelry is the medium. Like most gallery operations, the store takes items on consignment. Most are one-of-a-kind pieces, and many were created with Schall's personal collection of colored gems from Thailand and other countries. According

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