The Jeweler’s Guide to Using Internet Auctions

Internet auction sites such as eBay can be a cost-effective way for retailers to sell off old inventory or unload items that aren't moving. But bargaining in the online bazaar requires a time investment of at least several hours a week, even if you're listing just a few items. To make the venture worthwhile, busy jewelers must find the best auction sites and use them effectively. JCK's guide will help you find the most jeweler-friendly sites, let you know where to get help, and show you how to list an item for auction. Use well-known sites. Analysts say go where the action is, such as eBay-the most widely used Internet auction site. "Don't set up your own auction site or use a 'backwater' one," advises Vernon Keenan, president of Keenan Vision, a market research firm in San Francisco., headquartered in Tujunga, Calif., is also popular, according to's general au

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