The JCK 2010 It List

  CUSTOM DESIGN Jewelers are doing more custom design work, and the trend will continue. Many factors are contributing, especially volatility in precious metal and diamond prices. Custom work is also a way to appeal to younger generations of jewelry customers who want to be involved in the jewelry-making process. “Younger generations are not only asking for it, they're demanding it,” says Bob Disinger, of Disinger Jewelers of Jasper, in Jasper, Ind.What this means for jewelers With competition getting fiercer for a shrinking pool of luxury dollars, jewelers need a niche, which custom work can provide. It also allows jewelers to better control certain portions of their inventory by ordering only materials that they need when they need it. BUYING DIAMONDS OFF THE STREET With so many jewelers buying gold, are other jewelry materials—particularly diamonds—next? On the

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