The JCK 2009 It List

Big Looks for Not-So-Big Prices Given the economy and the continuing trend toward fashion-conscious jewelry, look for more use of inexpensive colored stones that add a big on-trend look without the big price tag. Similarly, more companies are incorporating lower-quality diamonds in fashion-conscious pieces that call for small-stone accents. What this means for jewelers: Selling these style-conscious goods requires an approach that focuses on trends, fashion, and accessorizing rather than the specs of the materials. Silver In 2008, designers across the board launched silver versions of their collections (or silver lines that complement their higher-price gold pieces). With consumers increasingly price conscious, and silver increasingly accepted in the fine-jewelry realm, watch for more companies to follow suit in 2009. What this means for jewelers: Designer silver lines present

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