The ‘I’m Just Looking’ Customer

Before answering this month’s question—how do you handle the customer who’s “just looking”?—let me say I hope that you, as a salesperson, didn’t elicit the customer’s response by asking the age-old question “Can I help you?” That almost guarantees you’ll get back a “No thanks, I’m just looking” from the customer. I believe that “I’m just looking” has become simply a programmed response from a customer every time a salesperson says anything. In some cases the salesperson doesn’t even need to speak and the customer will still say it. Another important point to consider is that salespeople should never assume a customer really is “just looking.” If a customer has taken the time to go into a store, then the customer, either consciously or subconsciously, has some kind of desire or need for the merchandise in that store. People don’t randomly wand
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out