‘The Gun Is Still Pointed at Us’

At a recent meeting of the Jewelers Vigilance Committee there was yet another discussion of the film Blood Diamond. This time, the meeting attendees congratulated themselves on a job well done, since the film's impact appeared to be insignificant. The consensus opinion was: The industry dodged a bullet as a result of a concerted effort on the part of many industry groups and leaders to address this latest threat. The World Diamond Council, Jewelers Vigilance Committee, Jewelers of America, the Diamond Trading Company, and J. Walter Thompson were recognized for their work. Every industry association, however, joined in the effort to factually communicate to those on the front lines of the jewelry business. As a result, sales personnel, managers, and owners were armed with facts to answer consumers' questions about conflict diamonds. But the key issue was summed up by this remark from
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