Quality retail design makes good business sense. When done right, it establishes the unique image jewelers want to project. It allows customers the opportunity to purchase products that reflect the way they see themselves and how they want others to view them. And it allows a retail space to function in a way that helps employees sell more product. In other words, quality retail design helps businesses to make more money. There are no magic formulas to great design. It requires a great deal of soul searching and demands communication with and trust in the architect or designer. Designing aspirations. Learning about one's "aspirations" and then designing a space that achieves those desires is one of the overriding goals of Planet Retail Studios, explains Scott Truitt, a project designer for the Seattle-based design firm. There is no single universal formula for retail store design,