The Business of Blogs



Chatty but not ­navel-gazing, informative but not pedantic, and ­promotional but not pushy, the industry's best blogs drive traffic­ (and sales) while ­serving as ­powerful brand-building tools. Take a page from 10 of our favorites.Radcliffe Jewelers radcliffejewelers.com/blog.cfmLinks to blogs are sometimes hard to find. At best, the blog is part of a website’s homepage main menu. At worst, it’s buried in a drop-down menu in the “About Us” section.But Radcliffe Jewelers in Towson, Md., gives its blog prime homepage placement alongside links to its Twitter and Facebook accounts, making it part of a “social media bundle.”Some of the content for Radcliffe’s blog comes from The Baltimore Sun. In 2007, the store partnered with the paper to repurpose stories from “Glimpsed,” its popular social-scene section. “Guests at our Dario Franchitti event were ‘Glimpsed’ in
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out