The Business of Blogs

Chatty but not ­navel-gazing, informative but not pedantic, and ­promotional but not pushy, the industry's best blogs drive traffic­ (and sales) while ­serving as ­powerful brand-building tools. Take a page from 10 of our favorites.Radcliffe Jewelers to blogs are sometimes hard to find. At best, the blog is part of a website’s homepage main menu. At worst, it’s buried in a drop-down menu in the “About Us” section.But Radcliffe Jewelers in Towson, Md., gives its blog prime homepage placement alongside links to its Twitter and Facebook accounts, making it part of a “social media bundle.”Some of the content for Radcliffe’s blog comes from The Baltimore Sun. In 2007, the store partnered with the paper to repurpose stories from “Glimpsed,” its popular social-scene section. “Guests at our Dario Franchitti event were ‘Glimpsed’ in

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