The Bull’s-Eye Gets Trendy

The bull’s-eye logo that belongs to Target Stores has gone Andy Warhol in its pop-cultural appeal. Jaye Hersh, owner of a trendy boutique called Intuition in Culver City, Calif., approached the retailer two years ago about putting its logo on accessories. “People have been calling Target 'Targèt’ for years, so I presented the company with great ways to celebrate the bull’s-eye, and they loved it,” says Hersh. The result is the recently launched Targèt Couture line of jewelry and accessories. Hersh engaged Lizzie Scheck, creator of the famous horseshoe necklace for Sex and the City, to make the fine jewelry, which is available in sterling silver and 14k yellow gold. Regal motifs, created by accessories maker Madeline, “set pieces apart from what you’d normally see at Target and gave the jewelry a little more cachet,” explains Hersh. Circle-in-circle pendants are a subt
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