The Best Light for Buying and Selling Gems

When you buy a colored stone at a jewelry show, does its color look different when you get it back home? It’s all in the lighting, gem dealers say.“Color is the most important feature of a colored stone, and gemstones get color from light,” says Dana Schorr, owner of Schorr Marketing, a gem wholesale business in Santa Barbara, Calif. Therefore, the light used by gem buyers and sellers “is most important for your perceived value,” he says.For many years, Schorr has been buying gems in Kenya and Tanzania and cutting them in Sri Lanka. He sells domestically as well as in India, Thailand, Hong Kong, and Japan. With trading environments varying from one country to the next, the lack of universal lighting standards is extremely frustrating, Schorr says. When color appears different from one location to the next, it’s more than a mere inconvenience for those in the business of buyin

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