The Art of Promotion

What do a bunch of people standing hip deep in freezing water wearing rubber pants and funny hats while trying to catch little fish have in common with an upscale jewelry promotion? Quite a lot, if you appreciate the promotional skills and efforts of a certain jewelry-store chain known for its robin’s egg blue gift boxes. Sitting among 500 men and women in the Boathouse in Central Park at Trout Unlimited’s Spring Dinner, the connection between Tiffany and a group of passionate conservationists suddenly became clear. Tiffany was not only “talking the talk” but also “walking the walk.” Chief executive officer Michael Kowalski isn’t shy about putting Tiffany at the forefront of responsible business practices, and he obviously tasks his corporate marketing staff to bring him the right kinds of promotional opportunities to sponsor. They are in the process of creating ownership

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