The 12 Ways of Christmas

We’ve spent a combined 47 Christmases in fine jewelry retail – and eagerly anticipated each one. Yet we know that many sales associates, managers and even owners spend more time stressing over the holidays than enjoying them. Over the years as sales trainers and consultants, we’ve developed a list of ways to help you get through your busiest and most important time of the year. As our holiday gift, we offer: “The 12 Ways of Christmas.” 1. Be prepared If this is your first Christmas selling fine jewelry, you may be surprised to learn that your company does about 40% of its business between Thanksgiving and Christmas Eve. That’s why management spends months preparing for this critical time – hiring and training new staff members, buying and displaying new merchandise, creating and running advertising campaigns, perhaps even sprucing up the store. Now it’s your turn. H

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