Ten Tips To Rule Your Bridal Market

One way to dramatically boost your bottom line is to dominate your local bridal jewelry market. Consider the following statistics: Bridal jewelry accounts for 35% (median value) of jewelers' total business, according to JCK's monthly Retail Panel. It accounts for roughly one-fourth—about $10 billion—of total fine jewelry sales in the United States. Each year, some 2.3 million Americans get married. Plus, the category is "more recession-proof than any other item in a jewelry store," says Judy Lince, head of the custom catalog division of the National Bridal Service in Richmond, Va. Whereas a slow economy might mean consumers postpone purchases of fashion jewelry, it's much less likely to affect purchases of bridal jewelry (although it might affect the amount spent on it). "People may get laid off from jobs and tighten their belts

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