Ten Tips for Selling Designer Jewelry

During a seminar at the recent JCK Show ~ Las Vegas, Cindy Edelstein, designer jewelry advocate and president of the Jeweler's Resource Bureau, offered the following 10 tips for promoting and selling designer jewelry, even during tough times: Keep merchandise moving. Change displays often, redecorate your store, and rotate stock. You may even need to "retire" a piece of jewelry or a designer for a while and then "bring it out fresh" later on. Host public appearances and trunk shows. Appearances by designers are an effective way to draw customers into your store. Give customers a reason for coming, such as "Tea and scones with a new British designer." Notify customers of events through invitations, advertising, and telephone calls. Success is in the preparation—phone calls are imperative. Offer pieces with meaning. Examples include jewelry w

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out