Tempted by Timepieces

Women self-purchasers have become important watch customers, say jewelers across America in an exclusive JCK survey. More than half expect that business to grow in the next two years, especially in mid- and luxury-price watches. These findings confirm statements by leading watch-company executives in a recent JCK roundtable on the growing segment represented by women watch buyers (see “From Timepiece to Fashion Accessory,” JCK, March 2006, p. 96). JCK's poll of more than 600 U.S. jewelers who sell watches was conducted in late 2005 and had a response rate of approximately 19 percent. One in four respondents say the number of women buying watches from them has increased since 2003 to an across-the-board median of 40 percent of all their watch customers. Most significantly, seven out of 10 jewelers say that when a woman buys a watch from them, she's usually buying it for herself. W

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