Tech: Jewelry Catalogs Go Mobile

Catalogs in MotionSimporos, a Los Angeles–based software development company, will release a mobile application at JCK Las Vegas for iPads and iPhones that lets designers and manufacturers create digital catalogs targeted to retailers and consumers.“During my earlier years in the trade, I realized most printed catalogs are very expensive, time-consuming, and ­usually out of date by the time the materials get into the retailers’ hands,” says Simporos cofounder Jeff Hebard. “We have reduced the learning curve of the sales associates while increasing the opportunity for manufacturers to reach more clients and retailers.”Simporos will provide a template-based interface for manufacturers to plug in their product images and detailed product information. Retailers will be able to download a manufacturer’s app and walk consumers through a catalog featuring an entire jewelry collec

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