Teaching Customers About Proper GemCare

When making a sale, do you advise customers about proper care of gems and jewelry? You should, because it’s good business. If the jewelry continues to look good long after it leaves your store, others will notice, resulting in valuable word-of-mouth advertising. In addition, since some cleaning methods can harm gemstones, providing care instructions will reduce the risk of damage later on. And, of course, offering advice on care reinforces your image as a professional. Do-it-yourself cleaning. Several home cleaning methods are available to consumers. One that shouldn’t be overlooked is boiling, which can be very effective for cleaning certain types of stones. Bench jewelers boil jewelry as the last step in the cleaning process to remove the polishing rouge and dirt. But because not all gems can be boiled, it’s important to make sure you’re giving your clients accurate informa

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