Jewelers, Gig Economy Class Is In Session!



Give yourself a hand—literally. here’s how jewelry retailers can tap into the booming gig economy. In preparing to move and rebrand his Naperville, Ill., jewelry store this year, Kevin Lydon leaned into the swelling so-called gig economy for a helping hand. Lydon, who changed the name of his 16-year-old jewelry store from The Diamond Gallery to The Diamond Studio, posted a call for a new logo and signage ideas on Crowdspring, an online marketplace for crowdsourced creative services. Within days, he received multiple submissions from more than a dozen designers around the world. “That’s just not something I could effectively get if I stayed local,” Lydon says. “I was able to throw this request out into the world and get a lot of interesting concepts back from people really on their game.” Reviewing his options, Lydon selected a designer based in Romania. For $300, she cr
JCK PRO

JCK PRO is transitioning its services and the PRO login will no longer exist as of May 31, 2023.
For questions or support, please contact Customer Service: jckpro@jckonline.com

Already a JCK Pro? Log in

Log Out

Are you sure you want to log out?

CancelLog out