Talking to Levy’s Fine Jewelry in Birmingham, Ala.
The third generation’s the charm at 92-year-old Levy’s Fine Jewelry in BirminghamThere’s a point in every long-standing family business where its very existence looks shaky. For Charles Denaburg and his sister, Rhoda Denaburg Link, co-owners of Levy’s Fine Jewelry in Birmingham, Ala., it was after the 1972 death of their father, Joe Denaburg, who founded Levy’s in 1922. Charles, a lawyer moonlighting as a jeweler, kept things going. Ten years later, Rhoda, who’d been living (and running a jewelry business) in Chicago, returned and teamed with her brother for a complete store overhaul, transforming Levy’s into a destination for bridal and estate jewelry.Today, their kids, Jared Nadler (Rhoda’s son) and Todd Denaburg (Charles’ son) do the heavy lifting at Levy’s—and business is booming. Still, Charles spends his lunch breaks and evenings at the store. Rhoda—whom J
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