Talking to Jim Brusilovsky of Marks Jewelers About His Diamond Search Engine

Jim Brusilovsky puts the diamonds right where you can see ’em: onlineUnlike many of his contemporaries, fine ­jewelry retailer Jim Brusilovsky isn’t intimidated by the tide-shifting prowess of the Blue Niles of the world. “Having a human being is important” when selling diamonds, asserts the owner of Pennsylvania’s Marks Jewelers, with locations in Levittown  and Montgomeryville. But that doesn’t mean he’s not hustling to compete with the industry’s major e-commerce players. Brusilovsky recently souped up his company’s website by integrating an online search tool, Diamond Search Engine, that allows consumers to browse the retailer’s inventory of diamonds before setting foot into either of its locations. The easy-to-use tool lets them search by cut, clarity, and carat size, then sift through the results, which are almost always extensive. “All the [big] online

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