Talking to Jeffery Bolling of Jeffery B Jewelers

The Colorado jeweler is making his mark with custom design and self-deprecating charm1. What has been your most memorable sale?Very recently, a woman wanted to upgrade her diamond earrings. But when we were getting close to closing the deal, she hesitated…because she was considering trading in her wedding ring. Her husband had died five years prior, and she felt like giving up the ring would help her move on. But at that moment she was second-guessing that decision. I explained to her that trading in the ring made him a part of who she was going forward—not as her husband, but as her soul mate. She cried and thanked me for helping her make the decision. After the purchase, she told me she was now able to say “yes” to a new man who had been asking for her hand. So I guess I’ll have another sale soon!2. What was your finest hour in the realm of customer service?Delivering two ­c

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