Talking to Bob Goodman of Robert Goodman Jewelers in Zionsville, Ind.



For a Goodman Time…visit this community-focused, employee-free store in central Indiana 1. What has been your most memorable sale?Last year, we started with a new designer, Sarah Graham, who came in and did a trunk show. A customer set it up to work with her to create an engagement ring for his girlfriend that would be ready at the show. So the couple came in, and Sarah and the guy acted like they were going to start working on a ring. When the woman picked up the ring they had designed for her, Sarah said something like, “This ring already belongs to you.” For us, it’s always about getting that special thing in their hands. 2. What has been your biggest challenge, and how did you overcome it?Volume is always a challenge. We’re a small store, and there are some big independent operations in the region. It can be hard to break through their noise; we don’t have six figure
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