Switzerland to the Strip, Editor’s Letter, June 2013



It was the best of times, it was the worst of times. It was the age of wisdom, it was the age of foolishness. It was the spring of hope, it was the winter of despair.… I’m referring, of course, to Baselworld (via Dickens). The Swiss luxury watch and jewelry fair, held late April to accommodate the major renovations designed to bring the Basel convention center into the space age, was a mixed bag on all counts.New products were largely confined to line extensions—ho-hum. Logistically, the show seemed to suffer from an oversubscribed network that complicated Wi-Fi access for its 100,000 patrons. And the weather was maddening (sunny the first couple of days, followed by lots of dreary rain).The good news is that jewelers attending this month’s JCK Las Vegas show can count on a polar-opposite experience compared with Baselworld, beginning with connectivity: “We have put in an extre
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