Swiss Watch Federation Wants Tougher Criteria for ‘Swiss Made’

The Federation of the Swiss Watch Industry FH wants to strengthen the criteria that govern use of the claim “Swiss made” on watches. It will offer a proposal for its members' vote at its general meeting June 28 in Biel, says a March announcement. If approved, it will be sent to Switzerland's Federal Council. How and when the “Swiss made” label may be used for watches is covered by an ordinance of the Federal Council dated Dec. 29, 1971. The so-called Swiss Made Ordinance has long been criticized in the industry for allegedly being too lax. In addition, says FH, many in Swiss legal circles believe it “no longer fully meets the legal mandate specified in the law on trademarks.” “The FH is convinced that this label is of tremendous benefit to the Swiss watch industry, and a vehicle for consumer expectations across the globe,” says the Federation. So, to protect the value

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