Swiss Franc Driving Up Watch Prices

With the Swiss franc hitting record levels against the dollar, leading watch manufacturers are warning retailers that they will have to raise prices.At press time, the franc, traditionally viewed as a “reserve currency,” had jumped 25 percent since the ­beginning of 2011, according to Forex ­And Switzerland-based manufacturers, some of whom have instituted increases, say that retailers should brace for more. “We are anticipating a price increase,” says Stacie Orloff, president of Bell & Ross America, adding that her company hasn’t yet raised prices. “We haven’t made any decisions other than we will be anticipating an increase of 5 to 10 percent.”And Orloff thinks she’s not alone. “From what I hear, all my competitors have either risen prices already or are anticipating doing it again,” she says. “The franc is just out of control.”Jean-Cla

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out