Swatch Group Opens Cité du Temps

The Swatch Group, the world's largest watchmaker in April opened the Cité du Temps (“City of Time”) a 1,000-square-meter exhibition center in the heart of Geneva, traditional home of luxury watchmaking. The center will host a wide range of exhibitions and activities focused on time, timekeeping, and watchmaking. On the ground floor two multipurpose performance and exhibition areas will showcase a continuing exploration of time and its diverse manifestations in art, industry, and culture. Visitors can “touch” time in its many facets, and even “design” a watch and enter the work in the “Swatch Watch of the Year” contest. The first exhibits are devoted to Abraham-Louis Breguet, the father of watchmaking, and to Swatch-owned Nivarox-FAR, which produces key components for mechanical watches for most major Swiss luxury watchmakers. On the second floor, there's a permanen
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