Swatch Group Opens Cité du Temps

The Swatch Group, the world's largest watchmaker in April opened the Cité du Temps (“City of Time”) a 1,000-square-meter exhibition center in the heart of Geneva, traditional home of luxury watchmaking. The center will host a wide range of exhibitions and activities focused on time, timekeeping, and watchmaking. On the ground floor two multipurpose performance and exhibition areas will showcase a continuing exploration of time and its diverse manifestations in art, industry, and culture. Visitors can “touch” time in its many facets, and even “design” a watch and enter the work in the “Swatch Watch of the Year” contest. The first exhibits are devoted to Abraham-Louis Breguet, the father of watchmaking, and to Swatch-owned Nivarox-FAR, which produces key components for mechanical watches for most major Swiss luxury watchmakers. On the second floor, there's a permanen

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out