Swatch Group Celebrates 333 Millionth Swatch Watch

The Swatch Group in June celebrated production of its 333 millionth Swatch Watch, its namesake industry-changing watch introduced in 1983. The milestone was marked at “Splashtival,” a public festival in Lugano, Switzerland, where a new Swatch Watch collection (Jelly in Jelly) was unveiled. (A limited edition of 3,333 watches, with a design created by the Blue Man Group, will also be produced.) Presiding over the celebration was Nicholas G. Hayek, 78, chairman of the board and co-founder of the Swatch Group. At its current rate of production and sales, Swatch Watch should pass the 1 billion mark by 2033, said Hayek in an interview with the Swiss financial publication Finanz und Wirtschaft. The Group, which produces 18 brands as well as watch movements and some electrical equipment, expects its total annual sales to grow 150 percent by fiscal year 2008. Its 2005 sales rose 8.3 perc
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