Swatch, AOL Time Warner Agree to Collaboration

The Swatch Group, the world's largest watch manufacturer, and international media group AOL Time Warner have agreed to "utilize the strengths of each in the areas of media, entertainment, technology, sports, timekeeping, and next-generation Internet access devices." Under the multi-year agreement announced April 26, AOL Time Warner will create "unique and innovative programs" and promotional initiatives for The Swatch Group's 18 brands, using online, print, and television media including Time Inc. and AOL. The Swatch Group will "strategically develop, promote, and market a range of product lines with AOL Time Warner entertainment content." It will also develop "next-generation Internet-enabling technologies" for its watch products and wrist devices with access to AOL Time Warner properties. "These products will make Internet access easier and create an additional emotional and exci
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