Swamp Fling, Editor’s Letter, November 2013

Lafayette, La., home to Stuller Inc., isn’t exactly a company town. But mention the Stuller name to anyone who lives there and you’ll get a knowing smile. The story of how Matt Stuller built his small findings company into America’s largest jewelry manufacturer—Stuller ships 3,000–4,000 packages per day—is the stuff of Lafayette legend.So it was with excitement that I accepted an invitation to attend the company’s Bridge conference in late September with JCK publisher Mark Smelzer and regional sales manager Randi Gewertz. The 4-year-old educational program draws hundreds of jewelers to the heart of Cajun country every year because it’s so much more than an advertisement for Stuller products (though it’s that too); it’s a peek into Stuller’s provocative vision of the future of retailing.Take the 302 concept, for example. A year ago, the interiors team at Stuller tran

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