The average consumer plans to spend $702.03 on the holidays, up 4.5% over last year, according to the findings of a National Retail Federation survey. Total holiday spending this year is estimated to reach $219.9 billion.
A total of 22.6% of those surveyed said they wanted jewelry for the holidays, according to NRF 2004 Holiday Consumer Intentions and Actions Survey conducted by BIGresearch for NRF.
Books, CDs, DVDs, videos, and video games held the highest ranking, with 53.1% of consumers hoping to receive something in that category. Clothing and clothing accessories also continue to rank high with shoppers at 50.6%. More than half of consumers (50.2%) want to receive a gift card. Other items on consumers’ wish lists include consumer electronics (32.6%) and home décor (21.3%).