Hansa in DPS Campaign
Hansa USA has been selected to have one of its design collection styles, Diamond in Lotus, included in the 2005 Diamond Promotion Service national advertising campaign. The collection is one of 16 styles that will appear in the $40 million consumer advertising campaign in 2005.
For information, call Hansa USA at (212) 730-1676.
Charles & Colvard Teams with JC Penney
JC Penney has joined with Charles & Colvard Ltd. and its manufacturing partner, Reeves Park, to bring created moissanite to American consumers. The Fine Jewelry Store at JC Penney is the only national retailer offering it to customers.
The complete moissanite collection for women and men features rings, pendants, bracelets, and earrings set in 14k yellow and white gold. The collection is available in 460 JC Penney department stores nationwide, in JC Penney catalogs, and online at www.jcpenney.com. Charles & Colvard representatives also will hold moissanite trunk shows at selected JC Penney stores.
Suppliers on the Grow
In celebration of its 25th anniversary, Cybel Trading Corp. has doubled the size of its offices at 18 E. 40th St., New York, NY 10017; (212) 752-6600. The firm specializes in pearls and pearl jewelry. Jewelsource, a diamond jewelry manufacturer, has also doubled the size of its offices, located at 45 W. 45th St., 11th Floor, New York, NY 10036; (212) 391-0312.