Supplier News

DOING BUSINESS IN AMERICA: GIVE VALUE, MEET NEEDS, KEEP PROMISES Italian jewelry manufacturers got an in-depth look at the U.S. market in a seminar titled "Doing Business in the U.S.: What Italian Manufacturers Need to Know," presented during the VicenzaOro I trade show in Vicenza, Italy, in January. The seminar was sponsored by JCK and GEM magazines, the JCK International Jewelry Show, the World Gold Council and the Vicenza Trade Fair Board. It was moderated by JCK Publisher Charles M. Bond and featured a panel of U.S. jewelry buyers and industry consultants. "Americans want to conserve time," advised marketing consultant Ben Janowski. "You must be prepared to capture their attention in five minutes. In five minutes, a buyer can assess whether you understand his needs. "You also need to prove value. What are you offering beyond just your product? The buyer needs to have a sense
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out