Supplier News

DOING BUSINESS IN AMERICA: GIVE VALUE, MEET NEEDS, KEEP PROMISES Italian jewelry manufacturers got an in-depth look at the U.S. market in a seminar titled "Doing Business in the U.S.: What Italian Manufacturers Need to Know," presented during the VicenzaOro I trade show in Vicenza, Italy, in January. The seminar was sponsored by JCK and GEM magazines, the JCK International Jewelry Show, the World Gold Council and the Vicenza Trade Fair Board. It was moderated by JCK Publisher Charles M. Bond and featured a panel of U.S. jewelry buyers and industry consultants. "Americans want to conserve time," advised marketing consultant Ben Janowski. "You must be prepared to capture their attention in five minutes. In five minutes, a buyer can assess whether you understand his needs. "You also need to prove value. What are you offering beyond just your product? The buyer needs to have a sense

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