Supplier News

LORUS TO CENTRALIZE WATCH DISTRIBUTION Seiko has reorganized distribution of its Lorus brand quartz watches, turning over nearly all key mass merchandise accounts from four distributors to one. Starting Jan. 1, 1996, the King Co., Austin, Tex., will head distribution of Lorus; three other distributors in New York, Seattle and Kansas City will be used only as needed at a local level, says Tony Cannilla, Lorus manager of advertising. "King Co. will handle the large national customers such as Wal-Mart, Target and Kmart," says Cannilla. Only King will continue to receive its watches directly from Japan. In turn, however, other distributors may buy from King as needed. "This will make distribution more efficient and provide the best possible customer service." The new alignment will avoid duplication of efforts, he observes, where in some cases large retail customers were serviced by mo
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