Supplier News

RADO REACHES EXECS VIA BLOOMBERG Rado has made it simpler for business executives to learn about Rado Swiss watches. The firm, a division of SMH (US), has placed pictures, product information and retailer locations on the financial news network system operated by Bloomberg Financial Markets, New York. Bloomberg leases desktop terminals, which transmit financial news and reports, general news, weather, sports and games to more than 55,000 stockbrokers, financial analysts and portfolio managers nationwide. Users simply enter the service's Executive Shopper and request "watch." A color image of the Rado Sintra will appear on the screen along with product information, a complete representation of the Rado line and a state-by-state list of official Rado retailers. "This is an excellent method of reaching who we consider our target customers," says Joy Sapin, Rado director of marketing.

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