Supplier News

SECTOR EXPANDS IN U.S., OPENS OUTDOOR CENTER When Jonathan Nettelfield started his new job as marketing director of Sector Sport Watches, he hit the ground running -- at about 90 mph! He wasn't really running -- he was flying down an ice-slicked Olympic toboggan run in Cortina, Italy. He didn't stop there. True to Sector's "No Limits" credo, he also was placed in a rubber raft and tossed down a steep ski jump. "I thought this must be some sort of initiation rite," he says. The trip was Nettelfield's first experience with "No Limits," the phrase that underlies Sector's marketing activities worldwide and has made the brand the best-selling watch (by dollar volume) in Italy, its home base. It's the same tenet that Nettelfield, as new U.S. marketing chief, will use this year as he plots Sector's growth curve. U.S. boost: The Milan-based parent company, Artime, plans to spend more

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