Supplier News

Pulsar Begins 'Retail Push’ In a major overhaul of its merchandising strategy, Pulsar has substantially boosted ad support for retail jewelry clients, expanded its promotional wares, added state-of-the-art collections to its core, and strengthened its three-year warranty to cover virtually everything inside and outside a watch. Effective June 1, the changes constitute “a very vigorous retail push” to build sales for Pulsar and profits for its jewelry retail clients, says an official of Mahwah, N.J.-based Seiko Corp. of America (SCA), Pulsar’s parent. SCA introduced Pulsar to the U.S. market in 1979. Since then the brand has done well for its primary customers, retail jewelers and jewelry departments of department stores. But, says SCA president Tsutomu Mitome, “In today’s fiercely competitive watch market, Pulsar has not been doing as good as I expect it should.” About
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