Strengthen Your Brand to Increase Traffic and Sales

What would it mean to your business if your customers always thought about your store first whenever they considered buying jewelry? Growth in competition—together with declines in customer loyalty—make always unlikely. However, you can significantly increase the likelihood that customers will think about your store by building a strong brand. Brand building is not just for big companies like Coca- Cola, Proctor & Gamble, or Cartier. A brand image or brand promise simply refers to creating a strong reputation in the minds of customers that makes them think about shopping at your establishment more often. You can do this regardless of size or product type. Here are some questions about managing your brand. Appraising the Situation Can you state clearly and succinctly the reputation you want to create in the minds of customers? Does this reputation
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