Store We Adore: Pyrrha

Los Angeles is known for many things—movie stars, beaches, traffic jams—but rarely for its arresting store windows. “L.A. shop owners don’t think they need to put much effort into windows because it’s not a pedestrian town,” says Danielle Wilmore, whose mid-city jewelry store, Pyrrha, is bucking that trend and catching the eye of Angelenos who park along boutique-lined W. 3rd St. Drawn by colorfully felted birds and petrified branches, passersby then notice the one-of-a-kind talismans Wilmore and her husband, Wade Papin, handcraft from reclaimed sterling silver and bronze based on their collection of 19th-century wax seals. “People keep the same window for years, but I think if only four people walk by your store in a day, you want to make all four stop and look.”Never Felt So Good“We drove down the coast in September,” recalls the Vancouver-based designer, who picked

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